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Heinemann Duty Free arrives in Austria

01.07.2010: German travel retailer Gebr Heinemann has reopened its store at Salzburg airport under the Heinemann Duty Free fascia.

The new 415sq m (4,467sq ft) shop includes a Regionals zone showcasing local products and specialities and marks the first appearance of the fascia outside Germany.

The Regionals area at Salzburg airport comprises a promotional stage featuring eye-catching designs created by Austrian architect Volkmar Burgstaller, where local delicacies such as chocolate and marzipan “kugels" are presented. “The regional presentation area for Salzburg was developed on the basis of two contrasting design approaches”, said Burgstaller. “The inner part symbolises the stages of the festival city, while the exposed outer section represents the landscape, and especially the surrounding hills and mountains.”

The company said that 90% of the products in the new store are up to 30% cheaper than in the domestic market or online. Customers can also pre-order purchases online or by telephone and collect at the airport before they fly. Salzburg Airport CEO Karl Heinz Bohl said: “High-class duty-free shopping has become a firm feature of the airport and travelexperience. We are delighted to have been working for so long and so successfully with Heinemann Duty Free, which is a worldleading
organisation in the field.” Heinemann has distributed duty-free goods to the airport since 1964 and in May 2001 took over the retail operations at Salzburg.